Chapter 492 Fruit Fever; Coming Soon Jiang Yi stood at the highest point of his own mandarin orange orchard, squinting at the 80-acre orchard that stretched out beneath his feet. The morning mist had not yet dissipated, and fist-sized fruits hung among the dark green leaves. With a crisp "crack" sound, he picked up a mandarin orange and broke it open, and the orange-red flesh instantly burst into juice. Old Zhou, a fruit farmer from the same village, was squatting on the field smoking. He looked at this young man in his early thirties and couldn't help but smack his lips: "Young man, your fruit is more valuable than gold!" This is the picture on Wu Chaoping’s notebook. What appeared afterwards were the words and calculation data that made him stunned. Even Xiang Tianshan, the director of the five-acre-for-a-Benz team who had been used to many storms, gasped in front of the camera. The yield per mu is 6000 jin, the purchase price at the farm is 12 yuan per jin, and the output value per mu is yuan. After deducting the cost, the net profit of the 80-acre orchard exceeds 300 million yuan! "Three years ago, this was a sugarcane field." Jiang Yi kicked the red soil under his feet with the tip of his boots covered with mud. "All my salary from Denon over the years was invested in this barren mountain."

The camera swept across the orchards, where golden fruits hung from the branches, bending them down, creating a scene of a bumper harvest. It is still unrealistic to exchange five acres for a Mercedes-Benz. But the Wogan mandarin orange has this potential, and the yield per mu still has a lot of room for improvement. It stands to reason that the average yield per mu could be over 10,000 jin. Wu Chaoping was staring in fascination, and several of his subordinates also had blank looks in their eyes. Isn’t this much better than working part-time?! The flow of people poured in quickly, and when Guo Yang saw the latest episode of the show in the evening, the barrage of comments had already exploded. "Can you really drive a Mercedes-Benz by farming?" "Who has the phone number of the Wogan buyer? Waiting online!" "I'm begging for a purchasing channel for Jiahe seedlings!" Guo Yang also knew that the number of visits to the seedling purchasing page on was surging. Nursery dealers in South China chartered vehicles overnight to rush to Sichuan and Guangxi provinces, and the highway intersections were crowded with vans with banners reading "Urgent collection of Wogan seedlings". The virus-free seedlings that were originally priced at 15 yuan per plant have been sold up to 30 yuan, and are still hard to come by. In Liuzhou's largest agricultural supply market, a dramatic scene is unfolding. Citrus seedlings that were once piled in a corner are now being scrambled for by vendors. An old farmer wearing a straw hat holds tightly onto the last two bundles of seedlings and shouts, "I want to keep these two hundred plants for planting! I want them for my son to marry!" Even more magical is the fruit wholesale market. The wholesale price of mandarin oranges in Yangcheng Jiangnan Market jumps three times a day... Many people don’t know why Wogan became so popular. There are still traces of Lingyan. After all, it is a top-quality variety that Jiahe has been promoting for a long time, and its taste has also been recognized by the high-end market. The Wogan mandarin orange is indeed good, with a regular shape and bright color. But there is a lot of controversy about the taste. People who like it think it has a strong flavor, while people who don’t like it think it has a peculiar smell. There are huge differences in taste, but the 4-month long tree-hanging period of the Wogan orange has almost swept the entire citrus world. What is even more commendable is that the Wogan orange is not as picky about the location as other varieties such as Chunjian. It is suitable for Guangxi Province, Yunnan Province, and greenhouses in Zhejiang Province.

At this stage, the only thing that can still stop the development momentum of Wogan is the old variety, the sugar orange, which has very mature cultivation and market. However, there are also negative voices. "Five acres for a Mercedes is just a show to sell seedlings, and the orchard owner is a hired hand of Tianhe Seed Industry!" "I have discovered that all orchard owners use Tianhe seedlings." "For several years now, Tianhe has made a lot of money from seedlings." I don't know when this kind of voice appeared on the Internet, and it is showing a trend of growing stronger. Guo Yang also noticed it. But he just watched in the dark, waiting to see how Tianshan and others would deal with it. Now he has gradually withdrawn from the daily affairs of the group and focused more on his family and breeding. The wealth brought by the Wogan mandarin orange has made the Wogan mandarin orange seedlings quickly popular. In the episode of "Five Acres for a Mercedes-Benz", in addition to promoting the success of Jiang Yi Orchard, the importance of virus-free seedlings was also mentioned. For this purpose, I specifically looked for comparative cases. The growers who bought counterfeit seedlings encountered an outbreak of Huanglongbing disease in the second year after planting. Dead tree stumps stood like tombstones, and they had to cut down more than 40 acres of trees overnight. It may be this action that angered some informal nurseries and caused them to be slandered. The more popular the Wogan seedlings are and the greater the profits are, the louder these people clamor. "It's just survivor bias. In the past few years, Wumu Huan Daben recommended so many top-quality varieties, but I didn't see many people getting rich." "Revealing the citrus wealth scam: Who is sucking blood by selling seedlings? Tianhe's high-priced seedlings are three times the market price!" "I borrowed 200,000 yuan to plant Tianhe mandarin orange seedlings, but they got the Huanglongbing disease as soon as they started to bear fruit..." Wumu for a Benz did not make a direct response to this immediately. Instead, it took advantage of the popularity and launched a series of programs about premium fruits. For a time, it was in contrast to the issue that recommended varieties a few years ago, and many people compared the two. Lingyan, Wogan, Chunjian, Lunwan, Sunshine Rose, Taiqiu, Jinxia Youpan... are all creating their own wealth myths. In a village in Guojiaba Town, Zigui, Hubei Province, with the technical support of Jiahe, the village has replaced all the original Luo oranges with Lunwan navel oranges. In the microclimate of the Three Gorges Reservoir area, the trees can be left in the open field to keep fresh until harvested from February to June of the following year, achieving "peak-shifting sales". At the same time, the management model of earthworm organic fertilizer + natural enemy insects + biological pesticides was adopted, and the organic fruits produced entered the high-end fruit market along with Jiahe Supermarket. After years of variety improvement and development, the citrus area of ​​this village has now reached thousands of acres, making it the first navel orange village in Zigui with an annual output value of over 100 million yuan. In Danleng, Meishan, fruit farmer Lao Yang planted several acres of Chunjian mandarin oranges, but they were sold out while the peels were still green. The purchase price of 8 yuan per catty suddenly left him with an extra 26 yuan in his bank card. In the valley of Songyang, Lishui, retired veteran Zhou Jianguo touched his own five-acre Taiqiu persimmon forest and was stunned by the "Exclusively for high-end fruits and vegetables from the island country" logo on the tailgate of the cold chain truck - the fruit stems were still covered with white frost when they were packed into velvet gift boxes, and the purchase price of 15 yuan per piece made him a fortune. In the dry and hot valley of Binchuan in Dali, the Sunshine Rose grapes grown by Zhejiang native Xie Jianguo were snapped up by Shanghai's fresh food platforms as soon as they were pruned. When the news reached the island nation, the islanders were outraged and sighed: "The sun in Yunnan is more generous than that in Gangshan!"

Each case drives me crazy. After these cases were broadcast, they frequently appeared in the top ten hot searches on Weibo, and the topic #五亩换大奔驰真能实现# had over 100 million views. Broke the circle! More people who were unaware of the truth flocked in to exchange five acres for a Mercedes-Benz, and some farmers who had been on the sidelines for a long time also made up their minds. Xie Youcai from Zhejiang Province had just signed a land transfer contract in Yuanmou, Yunnan Province to plant Sunshine Roses. Most of his villagers came. Because Xie Jianguo succeeded. There are countless similar examples. …… Jiuquan. In the manor, Guo Yang and Lin Keqing were making tea around the stove, with a few oranges also placed on the stove. Guo Pengye was sleeping in the stroller nearby, basking in the sun. Lin Keqing took an orange and started peeling it. The heated orange felt warm when peeled. "The fruit trees have been too hot recently, especially the oranges." Guo Yang closed his eyes, feeling the warm sun in winter. "What's the matter? Are you still concerned about this?" Lin Keqing said: "I don't quite understand it. It became popular so quickly. The five acres for a Mercedes-Benz is aimed at farmers, not consumers. How come it became popular so quickly in the consumer market?" Guo Yang put his hands behind his head. When he opened his eyes, half of the tangerine pulp was put into his mouth. The hot tangerine had a unique flavor. Before the recent craze over exchanging five acres for a Mercedes-Benz, there was actually another popular brand: Chu Orange. Through marketing promotion, combined with Chu Shijian's ups and downs in life: from "tobacco king" to imprisonment, and then to starting an orange planting business in his seventies, it quickly attracted national attention. Its high-quality sugar-coated orange taste is deeply associated with Chu Shijian, and the "Inspirational Orange" has been widely spread and praised by many people as an insurmountable mountain. Guo Yang knew that Lin Keqing also thought so. Chu Orange was indeed legendary. "Indeed, the success of every premium fruit is inseparable from marketing." “After Chu Orange, many people began to draw lessons from Chu Orange’s success, and using the stories of entrepreneurs as a medium for dissemination is the most effective way. An entrepreneur or founder is equal to his product and his brand.” Guo Yang changed his posture. “But this is one-sided. It’s like the Qi Sect and the Sword Sect in Huashan Sect. If they practice for a few years each, the Sword Sect will definitely have the upper hand. Chu Orange is the Feng Qingyang in Jian Zong. It has product quality as its foundation and has done marketing to the extreme, so it became a hit.” Lin Keqing asked: "What about the spiritual flames, Wogan, etc?" Guo Yang also took an orange and asked, "Is it delicious?" Lin Keqing: “It’s delicious.” Guo Yang asked again: "How does it compare with other citrus varieties?" Lin Keqing shook his head and said, "I haven't eaten other varieties of citrus for a long time. It has always been Lingyan. It is the most delicious citrus in my memory." "The quality is good enough." Guo Yang nodded, and then said: "As for marketing, although the publicity of five acres for a Mercedes-Benz is not as strong as that of Chu Orange, it has a long time for publicity!" "Not long, only three years. There was a long gap in between, and the popularity has only recently risen." Lin Keqing said angrily: "I still don't understand why it became so popular." "..." Guo Yang: "Well, actually I'm a little confused too."

Lin Keqing: "Then why did you just give such a long speech?" Guo Yang: "I tried to find the reason, but after a round, I think what you said makes sense." Lin Keqing rolled her eyes and started peeling the tangerine again, still half for each of them. After swallowing it again, Guo Yang was stunned by the aroma of the heated orange. In his opinion, it is difficult to create a hit fruit with a product-centric brand promotion strategy. This is true even for the finest fruits. Without marketing and hype, it would be difficult for it to become a premium fruit of national level. Now, Lingyan, Wogan, Taiqiu, Ruiyang, Sunshine Rose, Jinxia Youpan and so on have all exceeded his expectations a little. The five acres in exchange for a Mercedes-Benz must have contributed. After all, there are so many audiences. But the core should be quality. Products that are product-centric are suitable for long-lasting models, but are indeed not suitable for explosive models. However, Lingyan, Ruiyang and Rose Honey Fragrance may be beyond this range. Guo Yang smiled slightly and finally attributed the credit to the seed store. ... Leisure time is always short. After spending half a year at home with Lin Keqing, Guo Yang came out again. Of course, he still didn't care about the specific business, but focused on ecological governance. In spring, every trip is full of people, including employees of Jiahe Ecology, the research team of Academician Wang Hao and Zhao Xitao, and experts from the water conservancy department... From south to north, Guo Yang traveled all the way to the Qinghai-Tibet Plateau, Songpan Plateau, Loess Plateau, Hexi Corridor... This is equivalent to walking all the water supply routes south of the Hongqi River. When discussing the difficulty of construction and technical difficulties, Guo Yang once again cultivated varieties in a targeted manner. First, to reduce the difficulty of construction, and second, to protect the ecological environment of the construction project, it would be best to increase the water supply. When we returned to Jiuquan, it was already spring. Guo Yang couldn't bear to pass by his home without entering, so he went back home to rest for a night before continuing his journey westward. It is the season for planting Xanthoceras sorbifolia, but not many planting scenes can be seen along the Shule River. Because there are Xanthoceras sorbifolia all the way. Wang Hao and Zhao Xitao were stunned when they saw this scene for the first time. Snow-white flowers bloomed on the branches of the Xanthoceras sorbifolia trees, farmland stretched as far as the eye could see, and the Shule River meandered by. Zhao Xitao, who was in the same car with Guo Yang, said with emotion: "Just looking at the banks of the river, it is hard to imagine that this is the arid Northwest."

Guo Yang had heard him sighing all the way since entering the Yellow River Basin, and had long been immune to it. He jokingly asked, "Does Mr. Zhao think the Red Flag River is feasible now?" Zhao Xitao smiled bitterly and said, "My thoughts are not important anymore." Guo Yang said: "As expected, Mr. Zhao still sticks to his principles. Academician Wang is eager to start construction right now." "Hahaha, Mr. Guo is trying to say that I'm stubborn." Zhao Xitao pondered for a while, "From the perspective of engineering value, I can't find any reason to refute it. Energy has too much strategic significance. These Xanthoceras sorbifolia forests are the engine of national economic development." Guo Yang also looked out the window. The wealth brought by the Xanthoceras sorbifolia was still continuing to expand. The convoy traveled along the Shule River to Dunhuang, and then continued forward into the West Lake Wetland. The river water always reflects the blue sky and white clouds and the beautiful scenery on both sides. The vehicle finally stopped when it reached the wetland and could no longer move forward. Like a mirror lost in the vast ocean, oasis wetlands coexist and rare birds and animals live in harmony. At the end of the wetland, you can seem to feel the roar of the Kumtag Desert in the distance. Zhao Xitao was stunned and understood Jiahe's persistence at this moment. Wang Hao and other water conservancy experts were even more excited. They looked here and there, without stopping to hold their cameras for a moment. Guo Yang also looked out at the lake and the desert in the distance, and said loudly: “The ultimate goal of Jiahe is to allow the water of the Shule River to pass through the desert, enter Lop Nur, and finally flow into the Tarim River. As you can see, several rivers in the Hexi Corridor can be opened up at any time. What is missing now is just the beginning and the end. Especially the head. As long as we can get water into the head, the subsequent tasks will be very simple!" "Mr. Guo is right!" Academician Wang Hao laughed loudly and stood up. "I'll go back to Beijing and write a report!" (End of this chapter)